Podcasting – HOW TO SERIALIZE YOUR BOOK AND FIND A NEW AUDIENCE
PODCAST YOUR BOOK – HOW TO SERIALIZE YOUR BOOK AND FIND A NEW AUDIENCE
As any author knows, the easy part of being a writer is the writing, and what separates the good from the great is in the editing. But what makes an author successful, is in the marketing of the book, and today we have many new ways of reaching audiences and enticing them to purchase our books. One of the most effective ways to reach new audiences and get them ‘hooked’ is to use audio to convey the value and substance of your book.
I’ve been writing for most of my life, first as a high school journalist, then in college I was editor of the yearbook, where I learned photojournalism. Before I was a divorce lawyer, I was on law review in law school. I’ve written 7 books, countless articles for websites and over 700 columns for the Santa Monica Daily Press.
When I’m producing the Men’s Family Law podcast, I’m conscious of the material that I am offering my listeners. Sometimes I have guests, occasionally it is just a ‘bonus’ episode for a holiday or breaking news event, but often the subject of an episode is coming from my books, A Man’s Guide To Divorce Strategy or A Man’s Guide To Domestic Violence.
The content of my podcast comes directly from the subject of my books, that way the listener begins to associate my books with me, and thanks to the nature of podcasting they come to buy my book. My content calendar was built around my books so that I can always refer back to a subject in one of my books, and in that way, they are integrated into my podcast regularly.
Having a book and a podcast allows you to serialize the material and share it with people so that they become more interested in you. There are many ways to break your material down and distribute it. From the basics of creating an audio version of your book, where you read each chapter which becomes an episode. This could be a ‘teaser’ campaign where you only read a portion of the book, and get people hooked so they want to either pay for a premium podcast where you read the whole thing, or they have to buy the book. Using a paywall is one way to both serialize and monetize your book.
If you have a mystery, novel, or crime drama, you could create scenes like the old time radio shows with a couple of actors and some props (or effects loops) for sounds to recreate the environment that you want the listener to experience as you read the chapters.
If your book is more of a “How To” guide you can use the outline to create episodes on a particular topic. When you relate to a specific portion of your book, you can expand on what the book offers with “bonus” material and guests or audience questions that allow you to dive into areas you didn’t cover in your book.
Memoirs are excellent books to serialize because they are usually written in a form and style that easily lends itself to having each chapter be an episode and when you read it, you can emphasize the words in a way that conveys more meaning to the listener than a dry silent reading will.
No matter what your book is about, there are ways to divide it, share it, and expand its message and audience to maximize your benefit from the hard work of writing and editing.
I encourage you to find new ways to share your story, and if you want to hash out how to serialize your book, feel free to write me at firstname.lastname@example.org